- #Apple ios 14.5 app tracking update
- #Apple ios 14.5 app tracking upgrade
- #Apple ios 14.5 app tracking software
The 14.5 release also marks the launch of a redesigned Podcasts app with paid subscription options.
#Apple ios 14.5 app tracking update
The new iOS update lets you unlock your Face ID-equipped iPhone with your Apple Watch (running watchOS 7.4, that is) while wearing a face mask, so you won't have to enter your passcode whenever you're out in the pandemic-struck world. Apple says this will improve your privacy by limiting tracking, but Facebook has complained that it will hurt ad revenue.
#Apple ios 14.5 app tracking software
The new software notably introduces a previously delayed system that requires permission for advertiser device IDs.
#Apple ios 14.5 app tracking upgrade
The company has released iOS 14.5 (and iPad OS 14.5), a significant upgrade that adds a few genuinely convenient features - including one that's causing Facebook grief. It shipped alongside an update to macOS that fixes a “critical” security flaw.Apple just pushed out one of its more important mid-cycle OS updates in recent memory.
“Not only do they allow the grouping of users into smaller segments, they use detailed data about online browsing activity to target ads.Īlongside the privacy features, iOS 14.5 enables iPhone users to unlock their phone with their Apple Watch if they are wearing a face mask, and supports Apple’s lost-key-tracking device AirTag. “Facebook and others have a very different approach to targeting,” Horvath added. “We developed for a single reason: because we share your concerns about users being tracked without their consent and the bundling and reselling of data by advertising networks and data brokers. In a letter to a coalition of privacy groups, Apple’s director of global privacy, Jane Horvath, sought to reassure them – and took the opportunity to criticise Facebook. “With our complaints we want to enforce a simple principle: trackers are illegal, unless a user freely consents,” said Stefano Rossetti, a privacy lawyer at Noyb. In France, an almost opposite complaint was made with the country’s privacy regulator, after consumer group Noyb argued in November that not only should the company roll out the privacy tools as soon as possible, but it should also remove the ID for advertisers entirely. The social network is not alone in its opposition: a group of Germany’s biggest media, tech and advertising companies, led by digital publishing house Axel Springer, have filed a complaint with the German competition regulator arguing that the new rules could lead to a 60% fall in advertising revenues for app developers. Those small businesses, the company said, would lose out if they were no longer able to target customers with personalised adverts.
“This is about a long-term view that is anti-personalised advertising and we think is trying to take the world back 10 or 20 years,” he added.įacebook launched a glossy advertising campaign arguing that the real victim of the changes are “your neighbourhood coffee brewery, your friend who owns their own retail business, your cousin who started an event planning service and the game developers who build the apps you use for free”.
Initially slated for release in the autumn, Apple delayed its implementation for six months in order to give the industry time to prepare.īut the delay wasn’t enough for some, and in December, Facebook launched an all-out assault on Apple, with the company’s head of ads and business products, Dan Levy, claiming that the setting was actually “about control of the entire internet”. They may be able to use other methods, known as “fingerprinting”, to achieve the same goal, but Apple says that doing so could cause them to be expelled from the App Store.įirst announced last summer, app tracking transparency led to immediate pushback from the wider advertising industry. The prompt, which will say “Allow to track your activity across other companies’ apps and websites?” will show up for apps that request access to the ID number. If users decline, then applications will not be able to access the unique user ID that they need to follow individuals as they live their digital lives.
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